Today, I would like to share a few key takeaways of my journey as Product Manager so far, what I wish I knew this before becoming Product Manager.

Three Diamonds

Let’s get started; I am pretty sure all the aspirant Product Manager’s out there must be working hard to acquire required core knowledge to become a seasoned Product Manager. I want to share my look back from here, which might benefit during your journey. …


In this article, I will be sharing my experience of being an interviewee as well as what I look for in a candidate when I hire. So let’s dive right in and talk about what you should prepare one day before a Product Manager interview! Seven steps to crack a Product Manager Interview!

A.) Read your resume twice

B.) Prepare a pitch for introduction

C.) Prepare few past stories

D.) Pick a past Product you launched successfully

E.) Prepare Frequently asked questions?

F.) Do your research

G.) Prepare questions to ask the interviewer

Read Your resume twice: First and foremost…


The best Design Sprints occur when there’s good representation across several different functions.

Design Sprint: Let’s figure out who joins.

So who participates in design sprint? Even though it’s called a design sprint. It’s not just for “designers”. The best design sprint occurs when there is a good representation across several different functions. There is a ton of value of bringing together a group of people who have different perspectives, different backgrounds and diverse area of expertise. You will always want to make sure that the people who build the product are involved.

Generally, this means product, design and engineering. The most significant factor that will impact…


Six phases of design sprint which is helpful to know to run the smooth design sprint.

Design Sprint: Six Phases

You probably still asking yourself, how exactly does the design sprint works? Well! There are six phases of a design sprint and will walk through what happens in each one by one. The first two phases (understand & define) are about understanding the problem. The next two phases (sketch & decide) are about coming up with a ton of possible solutions and narrowing it and picking one. The last two phases (prototype & validate) are about building out and testing them. …


“A Design Sprint is a time-constrained process that uses design thinking to reduce the risk when bringing a new product, service or a feature to the market.”

Design Sprint: human-centred process

There is a lot there, so let’s take a moment to unpack what all that means. What it means is that involves stretching your understanding of a problem, thinking about it from a different perspective and brainstorming solutions. Ultimately, picking one idea, building a prototype, and testing it with real users.

If you haven’t heard of design thinking before: it’s a human-centred iterative approach to solve problems. Human-centred means that there is a…


I have seen many businesses trying to measure everything; the fewer metrics you chase, you will have more focus as a team.

Key Performance Indicators

KPIs, or Key Performance Indicators, are a type of metric that measures the performance of your product against your strategy. They capture the big picture and help you to understand how well your product is working (or isn’t working) and are aligned with business objectives. Additionally, they help to measure how changes you make to your product move the needle (or don’t).

Types of KPIs:

  • Business: How are you doing against business goals?
  • Product: How is the product being used? How…


“Minimum Viable Product” doesn’t mean that the product will be incomplete, unfinished or unpolished.

Minimum Viable Product: Components

It’s important to deliver a high-quality experience to your users and invest in sound design. Remember, consider this as a starting point for your product to grow. If you don’t start on with the sufficient features, the user will abandon it even before you have a chance to build out more functionalities. An MVP or minimum viable product has just enough features to get early adopters excited. …


Competitive analysis is in simple terms is identifying other similar products in the market.

Competitive Analysis

As part of PM, you need to look at the competing products in the market. Once you identified all the competing product you want to understand each product’s strategy, you can usually get a glimpse of this by using the product or looking at the marketing material. From there, you can identify the strengths and weaknesses of each product. Having this insight allows you to better predict shifts in market behaviour and trends. …


The product roadmap is a way to visualize potential product features by prioritizing them strategically.

To build a rock-solid product roadmap you need to consider a lot of factors like customer needs, customer feedback, resource availability, organization’s strategy, market trend, product goals etc. These factors help you to smartly prioritize the features you would want to add as part of your product portfolio, which will, in turn, enhance user experience. Now, let’s talk about how can you build a product roadmap or a wish list for your product. …


Product Managers has to communicate with a lot of different people to get things done.

Communication Skills: Important for Product Managers

On a day to day basis, you must be using a lot of different formats to communicate effectively like written, verbal, face-to-face, emails and documents like PRD (product requirement documents). As a PM, it’s super important to communicate your ideas effectively and get people excited about them. In this blog, we will discuss a few topics needed for you to sharpen your communication skills those are:

  • Active listening
  • Story Telling
  • Being Persuasive
  • Presentations
  • Negotiations

Active listening: Listening is imperative! You need to listen actively to understand other perspective and needs.

  • More than just listening: Read between line as to how it…

Shruti Dwivedi

Data Product Manager. Building products that are capable of solving the customer’s problem. Customer obsession & ownership are the two principles that I believe

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