Today, I would like to share a few key takeaways of my journey as Product Manager so far, what I wish I knew this before becoming Product Manager.

Let’s get started; I am pretty sure all the aspirant Product Manager’s out there must be working hard to acquire required core…


In this article, I will be sharing my experience of being an interviewee as well as what I look for in a candidate when I hire. So let’s dive right in and talk about what you should prepare one day before a Product Manager interview! …


The best Design Sprints occur when there’s good representation across several different functions.

So who participates in design sprint? Even though it’s called a design sprint. It’s not just for “designers”. The best design sprint occurs when there is a good representation across several different functions. There is a ton…


Six phases of design sprint which is helpful to know to run the smooth design sprint.

You probably still asking yourself, how exactly does the design sprint works? Well! There are six phases of a design sprint and will walk through what happens in each one by one. The first…


“A Design Sprint is a time-constrained process that uses design thinking to reduce the risk when bringing a new product, service or a feature to the market.”

There is a lot there, so let’s take a moment to unpack what all that means. What it means is that involves stretching…


I have seen many businesses trying to measure everything; the fewer metrics you chase, you will have more focus as a team.

KPIs, or Key Performance Indicators, are a type of metric that measures the performance of your product against your strategy. They capture the big picture and help you…


“Minimum Viable Product” doesn’t mean that the product will be incomplete, unfinished or unpolished.

It’s important to deliver a high-quality experience to your users and invest in sound design. Remember, consider this as a starting point for your product to grow. If you don’t start on with the sufficient features…


Competitive analysis is in simple terms is identifying other similar products in the market.

As part of PM, you need to look at the competing products in the market. Once you identified all the competing product you want to understand each product’s strategy, you can usually get a glimpse of…


The product roadmap is a way to visualize potential product features by prioritizing them strategically.

To build a rock-solid product roadmap you need to consider a lot of factors like customer needs, customer feedback, resource availability, organization’s strategy, market trend, product goals etc. These factors help you to smartly prioritize…


Product Managers has to communicate with a lot of different people to get things done.

On a day to day basis, you must be using a lot of different formats to communicate effectively like written, verbal, face-to-face, emails and documents like PRD (product requirement documents). As a PM, it’s super…

Shruti Dwivedi

Data Product Manager. Building products that are capable of solving the customer’s problem. Customer obsession & ownership are the two principles that I believe

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